What is a media auditor?
The term ‘media audit’ is an independent third-party review of a company’s media-buying costs. Advertisers employ media auditors in order to ensure that the money which they have set aside for advertising is being spent sensibly. Media audits verify media delivery as well as placement on a media-by-media basis.
What is a media audit PR?
Media and public relations audits are just one type of audit you may consider to review the effectiveness of your current communications and messaging. Other audits that will provide data points, benchmarks and recommendations for marketing and messaging strategies include: Messaging and positioning audits.
How much does a social media audit cost?
Cost of Social Media Audits As for price, it depends on the size of your accounts and the number of platforms you’re auditing. But social media audits can go from $300 to upwards of $5,000.
How do you do a media audit?
How to perform a social media audit
- Create a list of all your social media accounts.
- Evaluate each account for brand integrity.
- Identify your top-performing social media content.
- Evaluate each channel’s performance.
- Track your social media audit results over time.
- Understand your audience on each platform.
What is a press audit?
A Press audit involves a detailed analysis of the key components of your press campaign in order to build up a picture of performance. The press analysis is based around positioning and cost, with weightings to each assigned based on discussions with the media agent and advertiser.
How much is an Instagram audit?
$50 to $650 USD
Instagram Audits range from $50 to $650 USD. Be sure to ask what’s included before you commit. Audits priced at the higher end, $650, probably will not include much more information than an Audit in the $200 range, so if you’re an independent contractor, freelancer, or creative, it’s worth looking into a $200 Audit.
How long does a social media audit take?
A social media audit doesn’t have to be long or tedious. If you follow what I’ve outlined in this article, you can complete yours in as little 30 minutes. Every social media platform offers analytics and insights that you need to improve your social media marketing strategy and speak to your audience in their language.
What is an Instagram audit?
An Instagram audit allows you to examine whether you are meeting your business goals or not. It then gives you the opportunity to tweak your Instagram usage, so you stay on track. Otherwise, there is a danger that you will devote time and other resources to a pointless activity, irrelevant to attaining your goals.